SBA Los Angeles District Success Story
Native of Chicago, Illinois Ronda Jackson is a third generation entrepreneur, a mother, a licensed contractor, a certified interior designer and no stranger to hard work.
Ronda formed Décor Interior Design at the desk of her day job in 1997 as a sole proprietor, and incorporated her business in 2006. Despite the challenges of raising a family and growing a business, Ronda models the successful balance of both.
Led by Ronda Jackson, Décor Interior Design Inc. is a Los Angeles-based, SBA 8(a) certified, woman-owned facility resource company specializing in tenant improvements, interior support and grounds maintenance. In the early stages of her business, she operated as a soloprenuer from her bedroom closet. Her residential client list included doctors, lawyers, and vice presidents of Fortune 500 companies who embraced her work ethic and design talent. Unfortunately, good design and quality products were not enough to keep the company going over the course of sixteen years.
To keep her business alive after the recession hit, Ronda had to convert Décor Interior Design from a boutique residential design firm. Her combination of skills and talents has afforded her the opportunity to expand her residential portfolio into corporate environments. She started taking on all kinds of work, from designing handicap-accessible bathrooms to office renovations, oncology clinics, interior and exterior painting; carpet care and construction clean up. Décor has evolved into a facility support contractor, primarily for the federal government, that offers interior design, tenant improvement and custodial and grounds maintenance services. Today, Décor Interior Design, Inc. has more than 20 employees, 30 sub-contractors, and has completed projects in eight states. Décor’s services and products seamlessly transition from design specification to installation and upkeep.
Part of Décor’s growth strategy is participation in the SBA’s 8(a) program. Access to federal contracts and impeccable past performance has grown her company tremendously. The company’s revenue climbed from $335,853 in 2009 to more than $1.1 million projected in 2013, an increase of over 325 percent.
Ronda has a passion for people, thirst for knowledge, and the ability to ignite the best in others. A skillset that fairs her well both professionally and personally. Her ambition, perseverance to sustain and maintain, have resulted in continued to growth. To date, Ronda’s accomplishments include:
- Increasing Décor’s profitability 250% in the past 12 months
- Increasing hiring and retention 400% in the past 12 months
- Negotiating and securing a seven-figure contract with the US Army Corps of Engineers
- Partnering with Kaiser Permanente as a tier-one vendor
- Acquiring a GSA Schedule for Comprehensive Furniture Management services
- Expanding Décor’s offering to include specialty construction, custodial services, and facility maintenance.
- Teaming with other women, minority, and disabled-veteran owned small business to increase capacity
- Goldman Sachs 10,000 Small Business Graduate
- NAWBO Peak Leadership Academy Graduate
Recognized as a leader in the community, Ronda was nominated for the Women Making a Difference Award in 2013 by the Los Angeles Business Journal and served on the board for the Los Angeles Chapter of the American Society of Interior Designers as Professional Development Director.
Ronda’s interiors are engaging, innovative, and memorable. Likewise, her community service is empowering, compassionate and inspirational. Ronda makes a significant contribution to the community through youth mentoring, volunteerism, and career counseling to emerging and established professionals. Her passion and value for successful living stimulates the minds, hearts, and actions of women and youth. Her living example to cope with adversity and achieve success has inspired others to start businesses, attain their goals and live their dreams. As founder and lead designer of Décor Interior Design Inc., she has created an expanding enterprise that is committed to service, progressive growth strategies, and philanthropic community endeavors. She has:
- Mentored teens through community art programs in underserved communities
- Donated time, design services, and furnishings to several Los Angeles faith-based and non-profit organizations
- Partnered with community organizations to provide low-income and senior housing projects throughout the Southwest
Ronda, a NCIDQ certified and a professional member of the American Society of Interior Designers, studied at the University of California Los Angeles in Interior and Environmental Design. Ronda was also a featured designer on HGTV’s “Designer’s Challenge.” The charismatic and dynamic entrepreneur has hurdled obstacles throughout her entire career. Her business model has evolved over the years but one thing has not changed: her firm belief in helping clients, employees, and colleagues achieve their best. She has always focused on listening and working closely to realize the balance of what they want, when they need it, and how she can be of service.